Hometree Group

Join us in helping millions of homeowners transition to low-carbon living

Our Vision

We’re making it easier and more affordable for homeowners to switch to low-carbon energy solutions. Our mission is to install, finance and repair home energy hardware for millions of UK households. To do that, we need first-rate installers who know the technology and understand the market.

Hometree in numbers

7

acquisitions to date

4th

largest player in the UK home cover market

Over 100k

customers

5k+

trade engineers

3rd

most searched home cover brand in the UK

7%

share of voice in the online market

80%+

annual customer retention

70%

customer claims managed by our custom-built tech platform

The challenge and our solution

Market Outlook

The future of home energy will be more decentralised, digital, and renewable, giving homeowners access to more sustainable and more affordable options for power and heat.

The Customer Need

Homeowners will require a different kind of home services company. One that can help them install, finance, maintain and repair the home energy systems that heat and power their homes.

Our Proposition

Hometree is creating a renewable energy ecosystem; a network of businesses that together, will support the full lifecycle of sustainable homeownership.

Where You Come In

We are actively acquiring the best renewable installation businesses across the UK to make Hometree the number one choice for renewable energy services.

Where you come in

Become part of our ambitious and experienced home services & installation companies that are contributing to the energy transition with our support. We believe the residential energy crisis will only be solved by a strong alliance of entrepreneurs who act quickly and independently, on a local level.

 

Today, we look to partner with UK-based businesses in the traditional heating & heat pump installation space, so that together, we can bring climate-neutral heating to the wider population. We’re also interested in hearing from plumbing, ventilation and air conditioning businesses, plus companies that install solar, batteries, EV charging or connected controls. It doesn’t matter whether you’re a roofer, electrician, fitter or solar technician, ultimately, we will need your support to drive the energy transition forward.

Why Hometree?

Hometree has the expertise, tools and reach to take your business to the next level.

Free leads & referrals from our network of businesses

Performance marketing that grows revenue more efficiently

Technology, training & equipment that maximises operational efficiency

Access to best-in-class financing plans for your customers

Recruitment support that attracts & retains top talent in the market

More repair and maintenance jobs as part of our nationwide network of engineers

Help expanding into new energy efficiency areas (i.e. heat pumps, solar)

HR & Accounting that supports employees & business objectives

The home services and installation market is changing. The transition to new forms of technology in the home (be that heat pumps, solar PV or batteries), is creating opportunities for growth, but also challenges for small companies without the resources to invest in these new areas.

 

What distinguishes us from conventional financial investors is that we know the challenges involved in the “doing” – we understand what goes into building and scaling successful companies. At Hometree, we bring many years of operational experience to the business development of our acquired companies. We lend a hand and support our entrepreneurs, in addition to equity investments and growth financing, with individual measures in order to jointly achieve and exceed corporate goals in the HVAC, solar, energy storage and charging infrastructure business areas.
Our hands-on approach is also supported by our employee participation program, which ensures that all parties have a real equality of interest, so that everyone pulls together and participates in the opportunities presented by the decarbonisation of the home.

Hometree Finance in numbers

  • Thousands of homeowners already on heat leases
  • 17-year average term of contract
  • £49 average monthly payment

With Hometree finance you can remove the biggest barrier to your potential customers buying renewable systems – cost!
Our innovative green financing products allow your customers to spread the upfront cost, save money on energy bills, and kickstart their decarbonisation earlier.

Acquisition case study

In April 2023, Hometree acquired BeWarm, to offer homeowners a wide range of financing products that help them finance renewable installations.

Our acqusition of BeWarm (now Hometree Finance) means we can partner with local installers to introduce financing plans to more UK homeowners including:

  • Heat Lease and Solar Lease Plans – zero upfront cost for a homeowner to have a low carbon heating solution, solar/battery system or energy-efficient boiler installed
  • Green Home Loan – a market first, long-term loan (up to 25 years)

Hometree Finance in numbers

  • Thousands” of homeowners on heat, solar and battery leases
  • 17-year average term of contract
  • £49 average monthly payment

With Hometree Finance, you can remove the biggest barrier to your potential customers buying renewable systems – cost! Our innovative green financing products allow your customers to spread the upfront cost, save money on energy bills, and kickstart their home decarbonisation earlier.

Get in touch today

Learn what your business could be worth. Contact us today to start the conversation and learn more about the benefits of selling your business to Hometree Group.
For media-related enquiries please use the form below or email [email protected]

If you are looking for Hometree customer support related to your boiler or central heating plan, please click here.

Get in touch today

Learn what your business could be worth. Contact us today to start the conversation and learn more about the benefits of selling your business to Hometree Group.
For media-related enquiries please use the form below or email [email protected]





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    If you are looking for Hometree customer support related to your boiler or central heating plan, please click here.

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